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Cookie Policy – Ethical Switch

This Cookie Policy explains how Ethical Switch uses cookies and similar technologies to enhance your browsing experience, understand how our website is used, and support marketing activities. By continuing to use our site, you agree to the use of cookies in accordance with this policy.

What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, tablet) by your web browser when you visit a website. These files help websites remember your actions and preferences over time, ensuring a smoother and more personalized experience.

Cookies can either be:

• First-party cookies, set by the website you’re visiting (in this case, Ethical Switch), or
• Third-party cookies, set by external services like Google Analytics or social media platforms.

Cookies are commonly used to help users navigate between pages efficiently, remember preferences, and measure website performance.

Our Cookie Policy

To fully benefit from all the features on the Ethical Switch website, your device will need to accept cookies. These cookies allow us to personalize your experience, analyze site traffic, and tailor our content and advertising.

Rest assured, we do not store sensitive personal information such as your name, address, or payment details in cookies. Our goal is to improve your online experience—not invade your privacy.

If you prefer not to allow cookies, you can adjust your browser settings at any time. Please note, however, that disabling cookies may affect the functionality of certain parts of our website.

Types of Cookies We Use

First-Party Cookies

These cookies are set directly by Ethical Switch and are essential for site functionality. They help remember your preferences and enhance usability across your browsing sessions.

Third-Party Cookies

These are set by external services we work with—such as Google, Facebook, and LinkedIn—to deliver analytics, marketing, and social content. Ethical Switch does not control these cookies directly, and they are subject to the privacy policies of the respective third-party platforms.

Session Cookies

Session cookies are temporary and only exist while you’re browsing our site. They are deleted once you close your browser and help ensure smooth navigation during your visit.

Flash Cookies

Although not commonly used on our site, flash cookies may store all data in a single file. You can control how much data these store, but not what information is included.

How Ethical Switch Uses Cookies

We use cookies to support multiple aspects of your digital experience:

Site Performance & User Experience

Cookies allow us to track and analyze how visitors interact with our website. This data helps us improve usability, load times, and content layout—ensuring a seamless browsing experience for you.

Technology & Personalization

Cookies help us understand your device type, browser, location, and preferences so we can serve you relevant content and ensure compatibility with your system.

Marketing & Retargeting

We work with third-party platforms such as Google Ads and Facebook Ads to deliver targeted promotional content based on your previous visits to our site. These cookies help track ad performance, impressions, and user engagement—allowing us to offer relevant offers or reminders across the web.

Security

Cookies are also used to identify and mitigate suspicious activities. They assist in preventing unauthorized access, fraud attempts, and various forms of cyber threats.

Managing Cookies

You have full control over how cookies are used on your device. Most web browsers allow you to:

• View which cookies are stored
• Block cookies from specific websites
• Delete existing cookies
• Disable cookies altogether

To manage cookies, refer to your browser’s “Help” section or settings. Disabling cookies may limit the functionality of certain features on the Ethical Switch website.

Policy Updates

Ethical Switch may revise this Cookie Policy periodically to reflect changes in legal requirements or our data usage practices. All updates will be posted on this page, and we encourage users to check it regularly.

Last Updated: 4th April 2025